Privacy Policy
This privacy policy outlines how we collect, use, protect, and handle your Personally Identifiable Information (PII) in accordance with the UK General Data Protection Regulation (UK GDPR)and the Data Protection Act 2018. Please read our privacy policy carefully to get a clearunderstanding of how we collect, use, protect or otherwise handle your Personally Identifiable
Information in accordance with our website.

What personal information do we collect from the people that visit our website?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to helpyou with your experience.

When do we collect information?
We collect information from you when you subscribe to a newsletter, respond to a survey, fill out a form or enter information on our site.

How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
● To personalize user’s experience and to allow us to deliver the type of content and
product offerings in which you are most interested.
● To improve our website in order to better serve you.
● To send periodic emails regarding your order or other products and services.
● Compile aggregate data about site traffic and interactions to offer better experiences in the future.

Do We Use Cookies?
Yes, we use cookies. Cookies are small files transferred to your computer’s hard drive through your web browser to recognize and remember specific information about your
session.

Cookies help us:
● Understand your preferences to enhance future visits.
● You can choose to disable cookies in your browser settings, though this may affect some functionality of our website.

Third-Party Disclosure
We do not sell, trade, or transfer your Personally Identifiable Information (PII) to outside parties without prior consent. This does not include trusted third-party service providers who assist in operating our website or conducting our business, as long as they agree to keep this information confidential. We may disclose your information if we believe it is necessary to comply with legal obligations,
enforce site policies, or protect the rights, property, or safety of ourselves or others.

Legal Basis for Processing Data

We collect and process your personal data based on the following legal grounds:
● Consent: When you provide consent to receive newsletters or marketing communications.
● Contract: To fulfill contractual obligations, such as processing orders or providing services.
● Legal Obligation: To comply with legal obligations, including fraud prevention or regulatory requirements.

Your Data Protection Rights (UK GDPR)

You have certain rights regarding your personal data under UK GDPR:
● Right to access – You have the right to request copies of your personal data.
● Right to rectification – You have the right to request correction of any information you believe is inaccurate.
● Right to erasure – You have the right to request the removal of your personal data under certain conditions.
● Right to restrict processing – You have the right to request the restriction of the processing of your personal data under certain conditions.
● Right to object to processing – You have the right to object to our processing of your personal data.
● Right to data portability – You have the right to request a transfer of your data to another organization or directly to you, under certain conditions.
If you wish to exercise any of these rights, please contact us at contact@digital-waves.co.uk

Changes to Our Privacy Policy
We reserve the right to update this policy as needed. Any changes will be posted on this page, and significant changes will be communicated to you via email or on our website.

Contact Us
If you have any questions about this privacy policy, or if you would like to exercise your rights under UK GDPR, please contact us at: contact@digital-waves.co.uk